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Kickstarter UK Handbook

Tekstualna građa, tiskana Vrsta gradje
3195
Naslov
Kickstarter UK Handbook / Stefano L. Tresca. -
Materijalni opis
313 pages : illustrations ; 23 cm. -
ISBN
9780993109515
Napomena
Includes index.

We’ve all heard about Kickstarter campaigns.
Some have made the news for being clever, funny, outrageous or even brilliant; but what IS Kickstarter? The lead in says it’s a funding site, yet after reading Stefano L.
Tresca’s ˝Kickstarter UK Handbook˝ I now understand that it really is not.
Yes, there are fund generated for projects, sometimes very large amounts of funds - yet they are delivered by individual `Backers’ not `Investors.’ Investors don’t just buy into an idea, they buy into the company, literally - they become a shareholder.
Backers, on the other hand, are putting their money into the solid idea with the hope that it will succeed, often with just a thank you or some other small gesture given.
This is a caveat to pay attention to, especially if you are considering Kickstarter - you MUST give something back to your Backers; they are not Donors.
This book is an invaluable asset to understanding this popular crowdsourcing platform.
It strips away the mystique to show the heart of the program, and if it is right for you.
If it’s not, well Tresca has other options and suggestions for you, along with links and information to get you going.
Though this guide is composed for the UK Kickstarter customer, many of the same rules and situations apply to the US customer - which I am.
For those located outside the US or the UK, the author has composed a section which lists several options for utilizing Kickstarter UK, including such vital information like how to set up a UK bank account.
Seems a small matter, but it can be frustrating.
Everything you need to know about Kickstarter is here; how to use it, when to use it, how to (hopefully) succeed - even templates for that you can use for your first Blogger, your first email, etc.
If you are considering a Kickstarter campaign on either side of the pond, read this.

(amazon.com)

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