BASICS is a new series for AVA Publishing. There will be five books in the series: Format, Layout, Typography, Image and Colour. The five titles together form the fundamental elements of graphic design and will provide the reader with a comprehensive reference tool. Aimed at design students and anyone with an interest in creativity, this series will prove indispensable for anyone wanting to acquire a thorough knowledge of the building blocks of creative design.
Format concerns the physical dimensions of the product and the space one has to present the graphic elements of a design. This book will explore how the shapes, sizes and fold patterns can be used in the creative design process to achieve differentiation. Format is predominantly concerned with print media though certain aspects can be applied to the design of website panels, pop-up boxes and other onscreen components.