Color is one of most effective and least expensive ways to convey a message or get a viewer’s attention. Color communicates instantly. Even before the viewer has read and understood the text, the color scheme has conveyed something on a subconscious level.
Color has strong emotional connotations: yellow stands in for cowards, red for traitors, and green for environmentalists. Over time color has become an instant messenger.
COLOR GRAPHICS features stunning new work from top international designers and examines how their use of color has made these designs powerfull and memorable. Wheather its colors are bold, subtle, or missing entirely, each piece is exploired in brief text that includes comments from the designers about the key role color plays in their work. This collection is a must-have for any designer, student or professional, creative or corporate