Prologue :
-- thirty years of transformation
-- Introduction : how to transcend the transactional
-- Meet the transformational consumer
-- Removing resistance and triggering progress
-- The hero’s journey of your transformational consumer
-- Your call to adventure
-- Rethink what you sell
-- Rethink your customer
-- Rethink your marketing
-- Rethink your competition
-- Rethink your culture
-- Conclusion: transcendence : the natural state of things
-- The transformational consumer self-assessment : what do you need to rethink first?
-- Acknowledgements
-- About the author.