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The transformational consumer : [fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser]

Tekstualna građa, tiskana Vrsta gradje
3523
Naslov
The transformational consumer : [fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser] / Tara-Nicholle Nelson. -
Izdanje
1 Edition
Materijalni opis
xi, 160 pages ; 25 cm
ISBN
9781626568839

Prologue :
-- thirty years of transformation
-- Introduction : how to transcend the transactional
-- Meet the transformational consumer
-- Removing resistance and triggering progress
-- The hero’s journey of your transformational consumer
-- Your call to adventure
-- Rethink what you sell
-- Rethink your customer
-- Rethink your marketing
-- Rethink your competition
-- Rethink your culture
-- Conclusion: transcendence : the natural state of things
-- The transformational consumer self-assessment : what do you need to rethink first?
-- Acknowledgements
-- About the author.

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