The invisible brand : marketing in the age of automation, big data, and machine learning

Tekstualna građa, tiskana
Naslov
The invisible brand : marketing in the age of automation, big data, and machine learning / William Ammerman. -
Impressum
New York : McGraw-Hill, 2019. -
Materijalni opis
XIV, 298 str. ; 24 cm
ISBN
9781260441253
Jezik
Engleski
Inv.br.
Info
Signatura
A2021
Posuđeno
658.8 AMM I
Fakultet organizacije i informatike, Varaždin - Pavlinska 2, Varaždin - Tel: 042 390 878, 042 390 877